“Gary Caven is absolutely the most creative person I have worked with in the last ten years of running Light Touch Laser.

 All you have to do is listen to the litany of personas that he has created in his ads and you will have insight into the range of his ability; however, his talent goes far beyond lending his voice to detectives, dwarves and super heroes.

He has the exceptional gift of being able grasp the ‘gist’ of the direction that I am heading with a concept and bring it to life in a way I never imagined. And he has done this over and over again with each new project.

In business, spending revenue on advertising is some of the most painful decision making with which I am faced.

With the work he has done for Light Touch Laser, Gary has managed to make advertising fun for me.  I am proud of the image we have developed.  He has been able to create not just ads, but a platform on which I have built an entire campaign that has the flexibility to grow and change with the demands of my business, while sustaining consistent branding.

The projects always come across as professional as those of a major corporations. For a small business to be able to brand itself in this manner is rare.

The creativity required to grab the attention and impact listeners cannot be underestimated.  Gary is able to be tastefully edgy, or push the envelope; but no matter what the tone, he is always respectful of the ‘line’.   The sophistication of his sense of humour shines through so that each time you hear an ad you pick up on another detail or double entendre- which make many people really listen to the ads when they come on.

During consultations, clients are asked how they heard about Light Touch Laser and they consistently report that they have called me because they heard my ad on the radio.  

Enough said.”